From adventurous locals to sun-seeking tourists, many have experienced the beauty of natural parks, pools and landmarks that surround the Austin, Texas area. However, what most people aren't aware of is the fact that these parks are funded by Travis County. In an effort to bolster support in promoting and maintaining these public parks, the Travis County Parks Foundation was formed. Using vintage national parks badges and ephemera as inspiration, a friendly and approachable brand identity was created in hopes to encourage support for the county's most beloved natural wonders.